Hollywood Revived Wallpaper - Moisture Coating Brings it into Bathrooms

10 minutes ago
2 min read

Now Ready for Every Room

Wallpaper isn't just making a comeback—it's redefining today's interiors.

Much of its revival has been inspired by the timeless elegance of Hollywood's Golden Age. Classic films like Gone with the Wind captivated audiences with grand interiors featuring lush florals, climbing vines, scenic murals, damasks and elegant botanical wallcoverings that became as iconic as the film itself.

Today, those legendary designs are inspiring a new generation. Luxury brands like Schumacher have reimagined the iconic Climbing Hydrangea pattern reminiscent of the film's grand staircase.

Likewise, Quadrille has introduced its own interpretation of this classic Southern style pattern in the photo belolow, allowing designers to recreate the elegance of historic estates while giving these beloved patterns a fresh, modern perspective.

WHAT COMPROMISES THE INTEGRITY OF YOUR WALLPAPER?

Wallpaper's Biggest Enemy: Moisture

For years, designers avoided using wallpaper in bathrooms, kitchens, laundry rooms, powder rooms, and other humid spaces. Why?

Because humidity can lead to staining, discoloration, peeling seams, bubbling, mildew, and premature aging. Even beautiful grass cloth wallcoverings can lose their appearance when exposed to moisture or everyday wear; your children chocolate palm prints on the wallpaper, your fluffy friend rubbing against the wall with not so dry or clean fur after playing outside.

THAT'S WHY WE DEVELOPED WallGard®.

WallGard® is a stain and moisture protection treatment specifically engineered for wallpaper and grass cloth wallcoverings. It creates a protective barrier that helps defend against humidity, stains, fingerprints, pet paws, children's handprints, dust, and everyday traffic while preserving the wallpaper's original beauty.

Instead of limiting where wallpaper can be installed, this safeguard gives designers the confidence to use wallpaper in spaces that were once considered too risky. Imagine using your favorite wallpaper prints in places you never dreamed before

A botanical print in a powder room
A dramatic mural in a kitchen
Or a luxurious grass cloth in a busy hallway

Our moisture coating opens the door to possibilities that many designers once avoided.

WHY WALLPAPER CONTINUES TO OUTSHINE PAINT?

Paint adds color & Wallpaper creates atmosphere. It introduces texture, movement, depth, and personality in ways paint simply cannot. Whether it's a soft grass cloth, a hand-painted mural, or a bold botanical print, wallpaper instantly transforms a room into something memorable.

WALLPAPER ALSO ALLOWS DESIGNERS TO...